Books on Sales Growth
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A comprehensive guide to how companies can drive sales growth
Finding growth today can be an enormous challenge for companies in a complex and fast–changing business environment. There are no simple solutions, but in Sales Growth, experts from McKinsey & Company provide a practical blue–print for achieving this goal by revealing what world–class sales executives are doing right now to find growth and capture it as well as how they are creating the capabilities to keep growing in the future.
Broken down into five overarching strategies, this book focuses on the valuable lessons that power growth, including how to get ahead of the competition by taking advantage of trends and turning complex analysis into simple guidelines that sales reps on your front line need to sell better. Page by page, you′ll learn how successful sales executives find untapped pockets of growth, act like locals to make the most of emerging markets opportunities, and power growth through digital sales. You′ll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance.
Based on interviews of more than 120 of today′s most successful global sales leaders, from a wide array of B2C and B2B organizations
Offers real–life examples of how successful sales leaders overcame the challenges encountered in the quest for growth
Contains insights on finding growth before your competitors, optimizing sales operations and technology, developing sales talent and capabilities, and much more
Created by sales executives for sales executives, this book will provide you with the practical guidelines and useful insights to drive sales growth today and in the future.
Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.
The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market share growth what the Lean Start up does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful and achieve more consistent, replicable and data-driven results.