How do I calculate break-even revenue?

Break-even revenue equals total sales & marketing costs divided by your gross margin fraction. Example: if costs are ₹300,000 and margin is 40% (0.4), break-even revenue is ₹750,000.

Should I include sales salaries in ROI?

Yes for Sales ROI. For marketing-only ROMI, include only marketing costs and use attributable revenue to that marketing.

How can I improve Sales ROI quickly?

Tighten ICP and qualification, enforce discount guardrails, shorten sales cycle, raise win rates with coaching and enablement, and rebalance channel mix to lower CAC.

51K Sales ROI Calculator (ROI/ROMI) - FREE Tool

Measure the real return on your sales & marketing investments. As a team that lives and breathes sales strategy consulting and sales performance improvement, we built this free tool to help leaders increase sales revenue, improve profitability, and make confident budget decisions—fast.

What is Sales ROI Vs ROMI?

Sales ROI shows how much profit you generate for every rupee (or dollar) invested across sales and marketing.

Formula (Sales ROI):
(Profit – Sales & Marketing Costs) ÷ Sales & Marketing Costs × 100%

Profit = Revenue − COGS (or Revenue × Gross Margin %)
Sales & Marketing Costs include ads, tools, sales team cost, commissions/discounts, agencies, etc.

Formula (Sales ROMI):

If you need a marketing-only view, use ROMI (Return on Marketing Investment):

(Attributable Revenue – Marketing Costs) ÷ Marketing Costs × 100%

How to Use The Sales ROI Calculator?

Keep one time period (week / month / quarter) across all inputs.

Revenue & Profit Inputs

Total Revenue and (optional) Baseline/Organic Revenue, or Attributable Revenue
COGS for the same period or Gross Margin %

Cost Inputs

Marketing Spend, Sales Team Cost, Commissions/Discounts, Tools/Software, Other Costs

Optional for Deeper Insights

Customers acquired → shows CAC
Monthly gross profit per customer → payback estimate
Customer LTV (+ LTV margin %) → LTV-based ROI

Pro tip: If COGS is unknown, use a conservative Gross Margin % to avoid overstating ROI.

What is a Good Sales ROI?

Benchmarks depend on channel, cycle, and margin, but pragmatic guardrails help:

Break-even: ROI ≥ 0%
Direct-response / fast cycles: 100–300% can be healthy depending on risk/cash flow
Brand / lifecycle bets: tolerate lower near-term ROI if payback and LTV ROI meet policy (e.g., ≤ 6–12 months)

Set policy ranges by motion (Outbound/SDR, Inbound Paid, Events, Partners, Content/SEO) and review quarterly with your sales analytics consultant or sales growth consultant.

51K Sales ROI Calculator

Interpreting The Results

ROI / ROMI

Output shows (Net Profit ÷ Costs) as a percentage. Positive ROI means you’re beyond break-even.

CAC & Payback

If you enter customers acquired and monthly GP/customer, you’ll see CAC and months to pay back acquisition cost—key for b2b sales consulting and subscription models.

Break Even Revenue

Required revenue at your margin to cover all sales & marketing costs—vital for budget guardrails.

LTV Based - ROI

Uses Customers × LTV × LTV-Margin% for long-horizon economics—crucial when you’re investing in brand, content, or sales enablement coaching.

Additional Information

Quick wins to improve Sales ROI

Sales process optimization: tighten ICP, qualification, and handoffs between pre-sales / solution consultants and AEs.
Advanced sales techniques: objection handling, multi-threading, proposal hygiene—raise win-rates without extra spend.
Pricing & margin: discount guardrails, value-based packaging, attach services to increase revenue from existing customers.
Enablement & coaching: targeted sales manager coaching, sales mentoring programs, and sales enablement coaching to lift productivity.
Channel mix: test new creatives, refine keywords, and balance paid + content + partnerships to lower CAC.

Industry Examples (Illustrative)

E-commerce

Spend ₹3,00,000; attributable revenue ₹9,00,000; margin 35%
→ Profit ₹3,15,000; ROI = 5% → Revisit pricing, fees, and ad mix.

B2B SaaS

Spend ₹2,50,000; 50 customers; CAC ₹5,000
LTV ₹30,000 @ 75% margin → LTV GP ₹11,25,000
LTV-ROI = 350% → Long-horizon economics strong; scale with guardrails.

Manufacturing (B2B)

Quarterly spend ₹6,00,000; incremental revenue ₹20,00,000; margin 28%
Profit ₹5,60,000 → ROI = –6.7% → Improve mix, tighten discounts, extend horizon.

Real Estate

Spend ₹10,00,000; 20 bookings; GP/booking ₹1,25,000
GP ₹25,00,000 → ROI = 150% → Double down on the highest-yield channels.

Who Should Use This Calculator?

Leaders and teams involved in sales and marketing consulting, sales growth consulting, b2b sales consulting, sales coaching companies, small-business sales consultants, and in-house revenue teams that want a single, objective way to increase sales revenue and prove impact.

FAQ

How does this help with sales process optimization? - By exposing ROI, CAC, and payback, you’ll see where qualification, cycle time, or win-rate is hurting profit—then fix the bottleneck.
Can a sales analytics consultant use this with client data? - Yes. Export inputs, run cohort views, and compare period ROI vs LTV-ROI across segments, territories, or partner channels.
Is this relevant to b2b and b2c models? - Absolutely. The calculator is industry-agnostic; just keep the time period consistent and use true COGS/margin.
Do I include sales salaries? - For Sales ROI, yes. For ROMI, include only marketing costs and use attributable revenue.
How do sales coaching programs impact ROI? - They lift win-rates, deal size, and cycle time—improving profit without proportional spend. Measure before/after to quantify impact.

Next Steps...

Paste your numbers into the calculator above.
Capture three insights (winning channel, break-even guardrail, CAC/payback).
Set next-period targets and review with your sales strategy consulting partner.
Want expert eyes on the math? Book a Sales Strategy Analysis or speak with our sales growth consultant team.

This page is provided by 51K Growth Hub to help revenue leaders make profit-first decisions with clarity and speed.