B2B Sales Consulting Company in India – 51K Growth Hub
If your business sells to other businesses (B2B), you already know that complex deals, long cycles and multiple decision-makers make sales very different from B2C. You may have good products and strong technical people, but still struggle with low win-rates, weak pipelines and unpredictable revenue.
This page explains how B2B sales consulting from 51K Growth Hub can help. You’ll see what a professional B2B sales consulting company does, how we use SGPS and APACE to structure B2B sales growth, and what results you can expect when a B2B sales advisor and coach works closely with your team.
What is B2B Sales Consulting?
Clear Definition of B2B Sales Consulting
B2B sales consulting is a specialised service that helps companies selling to other businesses design and improve their sales strategy, process, pipeline and team behaviour so they can win more of the right deals in a predictable way.
A B2B sales consultant looks at your target accounts, complex buying centers, long cycles and multiple stakeholders, and then designs a practical system that your sales team can actually follow.
B2B Vs B2C Sales Consulting : What's Difference?
B2B sales consulting is different from B2C because:
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Deals are larger, cycles are longer, and risk feels higher for the customer.
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Buying decisions involve multiple people – users, influencers, technical evaluators, financial approvers.
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Salespeople must manage opportunities, not only leads – understanding the politics, priorities and process behind each deal.
This means a B2B sales consultant must be comfortable with complex b2b sales, deep discovery, multiple meetings and structured follow-through, not just quick closing techniques.
When Do You Need a B2B Sales Consulting Company?
Long Sales Cycles with Low Win Rate
You might need a B2B sales consulting company when:
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Your sales cycle is long (3–18 months), but your win-rate is low.
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Opportunities remain stuck in “proposal sent” or “follow-up” for months.
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You lose deals late because competitors navigate stakeholders better.
In such situations, improving B2B sales requires more than “follow up more”. You need structured opportunity management, better qualification and a defined b2b sales process.
Unclear B2B Sales Process & Messy Pipeline
Other signs:
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Every salesperson uses a different method to manage deals.
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The CRM pipeline is full of outdated or vague opportunities.
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Management cannot see where deals are really stuck.
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B2B inside sales consulting and sales process consulting help you design the right stages, criteria and activities – so everyone speaks the same language when they review the pipeline.
Dependence on few "hero" Sales People
A risky situation:
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70–80% of revenue comes from a few “star” B2B salespeople.
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No documented B2B sales playbook or account planning discipline.
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When one key person leaves, revenue drops sharply.
A structured b2b sales coach & consultancy engagement turns your knowledge from individual heroics into a repeatable system for the whole team.
What We Cover in B2B Sales Consulting Engagements?
Ideal Customer Profiles and B2B Buyer Journeys
First, we define your Ideal Customer Profile (ICP):
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Industry, company size, geography and buying situation.
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Key roles that participate in the decision – users, influencers, gatekeepers.
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Pain points, risks and success metrics for each stakeholder.
This clarity ensures your B2B sales consulting work is focused on the right accounts, not all accounts.
B2B sales process design and opportunity management
We then design or refine your b2b sales process:
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Clear stages (e.g., Targeted → Qualified → Needs Mapped → Solution Fit → Proposal → Negotiation → Won/Lost).
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Stage-specific activities, questions and exit criteria.
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A simple but robust opportunity management approach.
This ties closely into /sales-process-consulting and ensures your pipeline reflects reality.
Account planning and key account management
For key customers, we introduce account planning practices:
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Mapping decision-makers and influencers.
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Identifying growth opportunities inside each account.
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Planning meetings, initiatives and relationship-building activities.
This transforms your team from “order takers” into strategic B2B sales advisors.
Inside sales, field sales and partner strategy
We help define roles and collaboration between:
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Inside sales – lead qualification, discovery calls, early demos.
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Field sales / account managers – solution selling, relationships, closing.
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Channel partners – resellers, distributors, integrators where relevant.
For some clients, this becomes a focused b2b inside sales consulting stream.
Performance management and B2B sales coaching
Finally, we connect consulting to performance:
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Define metrics for activity, pipeline and results.
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Build simple dashboards and review formats.
Provide b2b sales coaching and sales leadership coaching so managers can coach, not only supervise.
At 51K Growth Hub, our B2B sales consulting work is powered by the SGPS – Sales Growth Planning System.
SGPS is a structured, 44-step framework that translates your B2B growth ambitions into concrete decisions about markets, offers, processes, people, tools and performance management.
For B2B, SGPS ensures:
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Clear focus on profitable segments and account types.
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A defined approach for new business hunting and key account farming.
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Alignment of marketing, sales and service around common targets.
The 51K Approach to B2B Sales Growth
We execute strategy using the APACE model (Analyze–Prepare–Act–Close–Empower):
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Study your B2B markets, opportunity data and win/loss patterns.
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Design your B2B sales growth strategies, process and playbooks.
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Implement new behaviours through b2b sales coaching and field practice.
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Improve closing discipline and stakeholder management.
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Train leaders to sustain the system via reviews and coaching.
This is where consulting, b2b sales advisor guidance and b2b sales coach support come together.
A strategic B2B sales consultant at 51K plays three roles:
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Advisor – Helps leadership make better commercial decisions.
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Architect – Designs B2B sales processes, account plans and review rhythms.
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Coach – Works with managers and salespeople to build real skills in live deals.
You don’t just get a report; you get hands-on support to build a stronger B2B sales engine.
Our Step by Step B2B Consulting Process
Free Resource "Sales Growth Handbook"
📥 Download this actionable checklist and discover:
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🔑 How to identify untapped revenue opportunities
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🎯 Methods to improve lead conversion rates
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📊 Steps to shorten your sales cycle
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💡 Practical tools to train and energize your sales team
Use Cases: How B2B Sales Consulting Helps Different Sectors
Who Our B2B Sales Consulting Services Are For
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Typical company and leader profiles
51K’s B2B sales consulting services are suitable for:
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B2B companies with complex or high-value deals.
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Founders, CEOs and sales directors who want more predictable revenue.
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Businesses with an existing sales team that needs structure and discipline.
We work well with organisations that believe in process, data and coaching, not only “pushing harder”.
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When this is not the right first step
This may not be the ideal starting point if:
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You are still testing basic product–market fit.
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There is no dedicated person responsible for B2B sales.
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Leadership is not ready to participate in reviews or change decisions.
In such cases, starting with lighter sales coaching services, the Sales Growth Strategy Online Course, or a discovery Sales Strategy Analysis might be more appropriate.
What Results You Can Expect From Us?
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Quantitative Outcomes
While every business is different, companies usually see improvements such as:
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Higher lead-to-opportunity and opportunity-to-win conversion ratios.
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Better sales pipeline visibility and forecast accuracy.
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Increase in sales revenue and gross margin from focus accounts and segments.
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Better sales productivity – more meaningful conversations per salesperson.
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Qualitative Outcomes
You can also expect qualitative changes like:
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Salespeople know exactly what to do every day.
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Sales managers move from firefighting to structured sales leadership coaching.
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Marketing, sales and service teams start working as one unit.
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A culture of review, coaching and continuous improvement.
These outcomes make your investment in a sales consulting company more than a cost – it becomes a strategic asset.
Client Success Story - Real Clients, Real Results
From Startup to Industry Leader in 8 Years
Industry: Industrial Furnaces & Thermal Processing Solutions
The Journey:
Founded in 2017, Phoenix Products began as a small but ambitious manufacturing unit. In just 8 years, they have grown into one of India’s trusted names in industrial heat treatment furnaces and thermal processing solutions. Today, they proudly achieved delivery of customized furnaces upto 30 tonnes, serving 40+ clients across 5 Indian states and exporting to potential markets.
The Challenge:
As Phoenix expanded, they needed to establish themselves as a credible partner for large and mid-scale industries while competing with global furnace manufacturers. Their challenge was to deliver complex, customized furnace solutions at international standards while scaling sales consistently.
Our Approach:
51K Growth Hub partnered with Phoenix Products to sharpen their sales strategy and market positioning. Through our Sales Growth Planning System (SGPS), we helped them:
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Identify high-potential sectors (automotive, rail, power, forging, foundries).
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Build a structured sales pipeline with consistent follow-ups.
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Create positioning that highlighted engineering excellence and cost-effective solutions.
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Expand their reach through credibility marketing and client references.
Results:
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Started from 0.5 tonne and achieved production of 30 tonnes of a single furnace.
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Successfully delivered 60+ projects to 40+ clients, including industry leaders like L&T MHI Power Boilers, MG Motor India, and Oriental Foundry.
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Established themselves as a recognized furnace manufacturer in India, with growing exports to global markets.
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Explore more success stories of businesses transformed through our corporate sales consulting services
From India to the World – Global Sales Consulting Excellence
51K Growth Hub is rapidly expanding its presence across Africa, UAE, Singapore, and Europe, empowering global businesses to strengthen their sales systems and accelerate growth. Our proven sales consulting frameworks adapt seamlessly to international markets, diverse industries, remote teams, and multicultural sales environments. We help organizations align their global sales strategy, enhance cross-border collaboration, and achieve measurable performance improvement through structured, data-driven consulting and training solutions.
🌍 Global best practices with Indian agility.
📊 Cross-industry benchmarking and leadership development.
🎓 Continuous learning through the 51K Sales Growth Summit 2026 and the 51K App community.
Why We Can Help You?
"For a business to survive, sales growth is imperative, not an option."
As a leading sales consulting firm, Growth strategy is core to what we do. We help companies focus on growth in terms of Sales, Marketing, Leadership, Business Operations, culture & employee engagement and Organizational Excellence. We help senior leaders find and expand the strongest assets of their business. The 51K sales growth consulting services are designed to help each customer successfully address the challenges and opportunities facing their company through our innovative solutions. As a sales growth consultancy we believe that there are always ways to increase individual performance, profit, revenue, market share, and turnover. By creating new ways to sell to your existing customers, growing market share in your sector, or the launch of new products, we help you to scale and grow your business in a manageable, efficient manner. Ultimately, this relationship helps the customer improve the way which it creates and implements business strategies, resulting in increased sales, market share, and profitability.
We harness the power of 51K Improve-Grow-Excel concept help you grow. Proven, simple, practical and actionable, this framework can help you drive and manage growth, think and work smarter, build capability, motivate teams, manage company culture and achieve scalable success.
With our years of experience as sales growth consulting firm and exposure to world class institutions we provide the strategies and tools you need to ensure you have the right people in the right roles, following the right processes. We strongly believe that sustainable great sales results can only be achieved by focusing on underlying factors that drive sales force effectiveness.
Our solutions are customized, actionable and rapidly yielding quantifiable improvement in sales results.
Our 4 Stage Approach to Help You
STRATEGY
STRUCTURE
PEOPLE
PROCESS
Success or Failure can always be found in this structure. If you wish to become successful in business, you must execute flawlessly across these four pillars.
See how we measure results on our Sales Consulting ROI Analysis page.”
Strategy
Winning, executable, dynamic, progressive, strategies primed for the challenges of the 21st Century. We help companies build targeted, executable sales strategies that accelerate revenue and align with overall corporate goals.
Starting with a sound, effective sales strategy is paramount to any organization’s success. Strategy acts as the compass, setting the direction and maintaining the course for all other actions and effort. Without a solid strategy, don’t be surprised if you don’t end up where you expected.
Structure
Structure follows Strategy.
Without the right organizational structure, a good strategy will fail fast. At 51K Growth Hub we make sure you don't fall flat on your face.
Through right alignment and a clear understanding of the executable elements, 51K Growth Hub stands up the organizations uniquely prepared to execute their strategy.
People
You will live or die based on the quality, expertise and attitude of your people, people!
Getting the right people in the right roles and doing the right things is unequivocally the most important aspect of strategy execution. Unfortunately, this is the area where most organizations struggle the most.
Since we are masters in training and development, 51K Growth Hub is known for sniffing out the winners, knowing who belongs in what roles and who needs to go. Yes, sometimes people need to go. From hiring to coaching 51K Growth Hub unlocks the unseen potential of your biggest asset — your people.
We help you get more out of your team than your team could get out of themselves.
Process
Process is the engine booster you put in your gas tank. Your car can run without it, but it runs so much faster and smoother with it.
51K Growth Hub makes process look pretty. We don’t subscribe to process for process sake, but process for power’s sake. We work with you to create processes that enable your team to be faster, more effective, and more productive.
Why Choose 51K Growth Hub vs Other Sales Consulting Firms
When searching for sales consulting companies in India, you’ll find many options. Here’s why 51K Growth Hub stands apart:
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51K Sales Consulting Options
Your company's sales strategy includes many factors such as your target market, customer segments, product/service value propositions, your offers, sales distribution channels and more. Through our sales strategy consulting, we help you improve your sales performance by clarifying your sales strategy and aligning it with your business objectives and resources. Our areas of focus include;
Sales Strategy Design & Alignment
Defining
Value Proposition
Territory
Strategies
Annual Sales
Plan Development
Execution
& Control
We believe that a workable sales strategy needs a clearly defined sales process that aligns with your strategy, strengths, and value proposition.
We can help you design a formal sales process from scratch or simply fine-tune your existing sales process.
Our areas of focus include;
Sales Process
Analysis & Corrections
Sales Culture and Coaching Practice Alignment
Creating Support through control format design
Key Account Planning Processes
Defining Key Performance Indicators
Sales Motivation Policy and Execution
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